Crucial Trading exhibits at the Wool Floor Show, Stamford Bridge, 15th-16th March

The innovative floor covering company Crucial Trading exhibits at the Wool Floor Show  this month. Designers and creators of the best carpets and rugs for over 30 years, Crucial Trading constantly looks at new ways to work with natural fibres. With a great understanding and appreciation for the benefits of wool, they have developed over 40 unique patterns in a wide choice of colours.

Crucial Trading source the majority of their wool from the vast expanses of the mountainous regions of New Zealand where legend states that the unique altitude and seasonal rainfall produces the most luxurious form or wool, prized for its fine texture, durability and above all, purity.

Not only is wool warm and comfortable underfoot, but it also helps moderate temperature and humidity in the home by absorbing and releasing moisture as needed. Its green credentials are widely appreciated – it is a renewable resource and bio-degradable. However, what is perhaps lesser known is that wool is a naturally fire retardant fibre and is in fact self-extinguishing.┬áThese benefits make wool a truly safe and green flooring option for both domestic and commercial projects.

Crucial Trading will be showcasing all of their wool floor coverings at the show from 15th to 16th March. Come and discover their collection of tactile and innovative designs.

Bespoke wool rug by Crucial Trading, Mississippi in Black/Silver

Mississippi in Black/Silver WS110

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